Kukui'ula is a luxury golf community on the island of Kaua'i. It has unique attributes like an inland farm for residences and a family-friendly environment, unusual for a high-end resort.
The first three double page ads are from the most recent campaign. The approach was to convey an adventurous spirit.
The remaining work is from a previous campaign. The plantation-style buildings and decor inspired the creative direction to focus on a refined (yet family-based) elegance.
The films at the bottom were directed by myself, as was some shooting and editing.