Evasive Manoeuvres

Investing. When the subject comes up, some of us feel anxious and uncomfortable thinking about it, much less discussing it. We choose to escape (literally and figuratively) to more comfortable ground.

By showing people the surprising lengths to which we’ll go to avoid an uncomfortable financial discussion, we can get people more comfortable acknowledging the fundamental gap in their financial knowledge. Then, we can show them the obvious, simple solution: instead of running away from financial knowledge, embrace it on the BCSC website. And get empowered.

Client:
Wasserman

Copywriter:
James Dolan

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