MakaMaka Cocktail Syrups
The client’s original name for this line of tiki-inspired cocktail syrups was MakiMaki. While exploring story ideas a similar word was found ‘maka’, the Hawaiian word for ‘eye’. From there, the tagline “nectar of the gods” was used to create a respectable correlation with the lore of South Island gods. An effort was made to distance the brand away from other overtly-kitschy tiki references.
One design feature was to hide an open-eye graphic that could only be discovered by pushing away a belly band.
Client:
MakaMaka
