Dive In

My role on this Dive In campaign for Tourism Kelowna was to define the visual language of the photography and film direction. This included outlining the visual treatment, storyboarding, shooting and overlooking the edit of the spots as well as the stills and the subsequent guidelines for the marketing materials. The resulting approach: characterize an immersive feeling using first-person perspective; have the look of vibrant and abundant experiences using sensory-filled imagery; and bathe all scenes in the warm glow of the famous Kelowna sun. All these dovetail nicely with Tourism Kelowna’s core essence of Savour Abundance.

Client:
Wasserman+Partners

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