Haven IAQ
Haven creates smart solutions in the indoor air quality (IAQ) industry. Modern Craft’s findings of Haven’s brand character included “caring, bright, energetic, and clean”. The resulting mark communicates these attributes through shape and colour. The ‘H’ acts as an agent of protection, refinement and clarification. Air, represented with flowing lines, progresses through the mark: active and connected. The colours denote freshness, optimism, energy, and harmony. The logotype has the feeling of stability and minimalism but with soft corners which softens and humanizes the appearance.
Client:
Modern Craft
